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China's sporting goods industry is gradually recovering

China's sporting goods industry is gradually recovering

  • Categories:News
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  • Time of issue:2019-09-18
  • Views:19

(Summary description)At present, China's sporting goods industry is at the crossroads of its development, facing both formidable challenges and potential opportunities.

China's sporting goods industry is gradually recovering

(Summary description)At present, China's sporting goods industry is at the crossroads of its development, facing both formidable challenges and potential opportunities.

  • Categories:News
  • Author:
  • Origin:
  • Time of issue:2019-09-18
  • Views:19
Information

At present, China's sporting goods industry is at the crossroads of its development, facing both formidable challenges and potential opportunities. We should face the change of external environment as well as the remolding of internal core competitiveness. Since 2013, the whole sporting goods industry is gradually recovering. Sporting goods industry is recovering which mainly shows in four aspects.

First, order growth. Many sports brands have achieved high order growth, which promotes the sporting goods industry gradually going out of the doldrums.

Second, enterprise transformation. The previous industry depression reshuffled the enterprises, eliminated some enterprises with poor management and pushed them to review their product business orientation. This situation forms the diversified competition and obtains sound development. At the same time, in the process of positive transformation and transformation, all the major brands are accelerating the development of other areas.The overall situation of the industry has started to improve.

Third, economic recovery.Under the background of the global economic recovery, the sporting goods industry is also gradually showing signs of recovery. Sports companies that have been constantly adjusting to the market say that they have passed the most difficult period. The signs of recovery in the industry are encouraging.

Still, problems in China's sporting goods industry reflect the challenges many companies face in innovation.On the one hand, the breakthrough innovation power is insufficient which shows in the management, distribution channels, technology research and development . On the other hand, in terms of philosophy, how to transform from extensive operation to intensive operation. How do people upgrade "made in China" to "made in China intelligently" is also a problem that enterprises need to think about. In addition, enterprises should also consider how to integrate traditional manufacturing industry into the era of new media more quickly in the Internet era. People should strengthen the integration of informatization and industrialization in design, production, management, sales and other links in combination with the development trend of social economy.

China's sporting goods industry is recovering

At present, China's sporting goods industry is at the crossroads of its development, facing both formidable challenges and potential opportunities.We should face the change of external environment as well as the remolding of internal core competitiveness.From the situation of 2013, the whole sporting goods industry is gradually recovering.Sporting goods industry warming mainly in four aspects.

First, order growth.Many sports brands have achieved high order growth, which promotes the sporting goods industry is gradually out of the doldrums.

Second, enterprise transformation.The previous industry depression reshuffled the enterprises, eliminated some enterprises with poor management, and made several major sports goods brands re-examine their product positioning, formed differentiated competition, and achieved sound development.At the same time, in the process of positive transformation and transformation, all the major brands are accelerating the development of other areas, and the overall situation of the industry has started to improve.

Third, economic recovery.Under the background of the global economic recovery, the sporting goods industry is also gradually showing signs of recovery. Sports companies that have been constantly adjusting to the market say that they have passed the most difficult period, and the signs of recovery in the industry are encouraging.

Four is the sports goods operation briefing is warm.Major sports brands have released their third quarter operating reports and their second quarter 2014 order-placing performance.From the published data, orders and sales have been significantly improved, the development trend of the sports goods industry to warm.

Still, problems in China's sporting goods industry reflect the challenges many companies face in innovation.On the one hand, in the management, distribution channels, technology research and development in the breakthrough innovation of the power is insufficient.On the other hand, in terms of philosophy, how to transform from extensive operation to intensive operation and how to upgrade "made in China" to "made in China intelligently" are the problems that enterprises need to think about.In addition, enterprises should also consider how to integrate traditional manufacturing industry into the era of new media more quickly in the Internet era, and strengthen the integration of informatization and industrialization in design, production, management, sales and other links in combination with the development trend of social economy.

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